Through a growing interest in aesthetics, in other words, how things look and what is considered beautiful , and in how beauty is applied in design and branding, a natural curiosity developed for other visual disciplines: namely filmmaking and photography.

As that interest deepened, it led to collaborations with creative individuals and brands in the field. The focus in that work is on creating imagery where atmosphere, craftsmanship, attention to detail, and storytelling are more important than merely showcasing a product.

A research project on the representation of women in luxury advertising deepened my awareness of the responsibility that comes with visual creation. It highlighted the importance of being intentional about how people, stories, and values are portrayed through imagery. I take brand strategies, visual identity and trends into account within every project.